I like the PHP tunes I'm using. I went with PHP for a couple reasons. One, the gryphon unit. It holds ALL of their FICM tunes, and doubles as a monitor, all for $400 or so. Two, I can return the FICM tune back to stock if I need to and swap back and forth between all of the tunes and try different FICM programming out at my own discretion. Another good benefit is all of the PHP tunes come with the mild inductive heating flash, which should aid in cold starts. Innovative FICM tuning doesn't have an option to change or go back to stock. Once it's flashed, that's it (unless you take it off and send it back in for another flash). I was told Innovatives hotter FICM tunes don't have any inductive heating strategies so cold weather starts were rough, however I had also read they were adding that feature for customers who requested it, but don't quote me. I still love Innovative and use them for my ECM tuning, matched with my PHP FICM tunes.