2020 Model Color Options - No Ruby Red Metallic?!

CMCx2012

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So, FORD Customer Service and Marketing snuck a snippet of information to me after I stated that there is no way they're going to retain my business if they cannot even tell me whether or not the color that I was hoping to order the truck in is going to be available in the 2020 model mid-cycle refresh. So, I was all set to upgrade from the 2011 6.7 F-250 and 2016 GMC Sierra Denali HD (LML) to a 2020 6.7 Platinum F-350 in Ruby Red Metallic, but, unfortunately, the Ruby Red Metallic has been discontinued for the 2020 model year :(

Ruby Red Metallic WAS the color I was hoping to order this truck in, but I was told that the Rapid Red Metallic would be replacing it in the new model year. I was also told that Race Red remains an option, however, it is wayyyy to bright and tacky for me. When I asked if the FORD rep could describe this replacement color, the closest description that they could give me was that the Rapid Red was a cross between the depth of the Ruby Red Metallic and the luster of a Candy Red...

When I asked if I could see examples of the Rapid Red, I was told that there are promo photos on the website that are currently marked "pre-production" and labeled "Lucid Red", but are actually of the truck in the new Rapid Red. Lucid Red was just a concept name at the time, but has now been finalized for production and marketing as Rapid Red. I checked it out on the site and it did not look too bad, but, while still a bummer, time will tell once the trucks hit the lots in December (tentative, according to FORD rep).

Anyone else out there that HAD their sights set on the Ruby Red Metallic?
 
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HeavyAssault

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Yea....it's gone....I'm bummed. Bummed enough to maybe order a 2019.



I will say this though....I'll trade Ruby Red paint for the 2020 Tremor package they are dropping.
 

BK39

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There is a pic of a red dually on ford.com. If they aren't doing the Ruby Red, this is probably the color that replaced it. My truck is Ruby, so I hate to hear that it's gone. Hopefully they'll bring it back in 2022 or 2024 when they make changes again.

https://www.ford.com/trucks/super-duty/2020/
 

CMCx2012

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There is a pic of a red dually on ford.com. If they aren't doing the Ruby Red, this is probably the color that replaced it. My truck is Ruby, so I hate to hear that it's gone. Hopefully they'll bring it back in 2022 or 2024 when they make changes again.

https://www.ford.com/trucks/super-duty/2020/

I saw those photos too, which are marked as Lucid Red on the site. There are about 2 or 3 photos of the new red floating around the net, but, as Heavy said it best, I too will hold judgement until I see it in person.
 
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CMCx2012

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Here are links to the 2020 Explorer in Lucid Red Metallic... I guess you could say that it looks like a mix of candy and ruby red.

https://www.southbayford.com/new/ford/explorer/2020-red-st-4wd-13988518.html

https://www.cnet.com/roadshow/pictures/2020-ford-explorer-st/

https://www.cars.com/amp/articles/2020-ford-explorer-st-first-drive-now-thats-more-like-it-404478/

https://youtu.be/64syiCQV3nE

There is also a youtube video or two of the 2020 King Ranch in what appears to be the replacement to Ruby Red, but the lighting contrast makes the color hard to distinguish.
 
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CMCx2012

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So, I got a look at the new Rapid Red Metallic today when I stopped at Ford. Our local dealer just got a shipment of 2020 Exploders so I figured since it was nice and sunny outside today that I would drop by to check out the paint for myself. The 2020 Exploder deliveries were ironically parked next to the overstock 2019 models, so I was able to make a very good side-by-side comparison of the two reds.

To start, the Rapid Red Metallic does not appear as “tinted” as Ruby Red Metallic. What I mean by this is that under direct sunlight the Rapid doesn’t seem to achieve the depth of the Ruby. Sucks, but it can be overlooked. Other than this, both colors appear to be very similar to one another, minus the obvious “candy” hue in the Rapid.

All said, nothing will make your mind up completely until you see the specific 2020 model Super Duty that you want, in Rapid. I will leave it up to you guys to personally see for yourselves the differences in contrast if you have to time to visit your local Ford.

Hopefully you get to see the Rapid with a Ruby nearby!
 
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