Charles, you know the OP was not asking your opinion on whether or not he should buy a 6.7 power stroke right? He was saying when he DOES buy it, how should he maintain it. Your responses are not relevant to his question and are just derailing the thread. If the OP said, "Hey guys, should I get a 6.7 power stroke or a 5.0 F150?", there would be your time to shine and shout your thoughts from the rooftop!! So lets maybe keep your personal regrets of purchasing a diesel and the costs associated with it VS an F150 to yourself until that thread opens. OK? Great...moving on!
Crawlerhauler, fluid brands are kindve a debatable topic for most people on here as far as oil goes. Some use Shell, some use Motorcraft, some use Amsoil. But one thing most will agree on, is you should use Motorcraft oil and Motorcraft fuel filters on your truck. I also run the Motorcraft cetane booster with every tank of fuel which also has lubricity agents as well as some cleaning detergents. But others may use power service or other brands of fuel additive to help make their fuel system happier and possibly live longer. Obviously a fuel additive is not a requirement, just something I personally use. Also, make sure to drain your fuel water separator monthly, if not every couple weeks depending on how much you use your truck. Hope this helps a little!