On my 2013+ style brake conversion I went with all OEM Ford parts, for the meantime. PF Carbons were not available yet, I didn't know anything about LTS Hawk pads, and I was told that the EBC's have their own pro/cons. It is my understanding that EBC Green (or Yellow) are in fact great pads but they tend to dust up and do not really last beyond 45-50k. I cannot find a "these pads suck..." review other than the above.
I have been advised by the members on this forum to go either PF Carbon or Hawk LTS; two of which I know nothing about, but also cannot find a review out there that makes me feel as if I should stay away from them. I do not tow and I pretty much use the truck for DD purposes when I am not driving "the car".