I was running amsoil 15w40 hd syn and liked it, but have not data on it or any others to back up it being the best. I too am doing a build here soon and my best advice would be to get intouch with Jimdawg185. I have read alot of his posts and he seems like a good guy, I know I'm really interested in running all his products. When I get to that point of needing oil I will be calling to speak with him and feel confident I will be running his oils and additives in my entire rig.
Other wise if your looking for an off the shelf oil, iv read nothing but good things about Schaffers oil.