I've gone through 5 different sets ranging from 35's to 40's, and I love them. Low profile sidewall on any tire shortens the life span by not allowing sidewall flex, but that's true of all tires. The only reason I would personally choose the Toyo a/t over the m/t is cosmetics if I were going for a "street" look. I never notice the tire noise over the engine noise in any of my rigs, so that's a moot point for me. If you want a "mud" look but spend a lot of time on the pavement then this is the tire I'd recommend first. second would be mickey thompson MTZ. I only put the MTZ second because I've only run 1 set, so less experience to verify results. I've loved them both. They both also do excellent off road. I expect you'd see 40K+ miles out of them if you treat them half way decent. I'd try to steer you away from pro comp xterrain as I've had mediocre at best luck with wear on both sets of 37's I've run from them. Be sure to post pics of whatever you buy.