Piston design. By designing a piston with weight only where it needs to be can come out to the same weight or lighter than an off the shelf production piston. The trick is to put material where it is needed and not where it is not needed. Compare the pictures earlier in this thread with each other and you'll see what I mean.
And even then chances are you will use a lighter rod to compensate the weight. I would still rather be as light of an assembly as possible.