It's the difference between businesses that have a conscience and respect what other businesses do, and ones that do not. ANY shop that sells the Borg Warner compressor wheel and puts "WW" or "Wicked Wheel" in the description...without buying it from Bob...is riding on Bobs registered trademark and trying to use is reputation to make a sale...and that is total BS. ANY SHOP! Call it a BW wheel, anti-surge wheel, or anything else...but calling it WW is just wrong! As far as I'm concerned, RR is wronging Bob/DieselSite by having "WW" in their ad. It's fine to sell the part they have, but they need to sell it on it's own merits, without trying to piggyback on Bobs trademark.
This goes for ANY shop that does this to ANY other shop. This crap happens all the time and it's sickening. I deal with other shops and I give credit where it's due. We sell Bobs coolant filter kits because he f&%^ing invented the market for them, nobody was selling them before Bob. Now there are a bunch of parts whores making their own ripped off versions..and there are NO improvements in them...just different logo engraving and anodize colors. When we get called for those other brands, we flat tell the caller that we won't sell their products and that we sell the "Original" versions because we won't support copy-cats companies.
The crap that goes on in this business sometimes...how some people sleep at night...amazes me!